The Art of Facebook

By Mike Isaac | 06.06.12 4:52 PM


Facebook's got it all-845 million users, a $100 billion valuation, blackmail-worthy pies of everyone born in the '90s, and a screen-printing studio.Yup, that's right, the social-media behemoth houses a basement artstudio, the Analog Research Lab, where designers Ben Barry and Everett Katigbak churnout hand-screened posters that go up all over Facebook's 36 global offices. One they made, with the slogan "Stay Focused and Keep Shipping,"hangs on chief Zuckerberg's door Creating the lab was never in the game plan. In 2010, after two years o n Facebook's marketing team, Barry and Katigbak wanted to get their hands dirty. They staked a claim on an unused corner of a warehouse and spent nights and weekends building the studio. As their posters started appearing on cubicle walls at Facebook HQ, buzz grew, and staffers began suggesting phrases. Now Barry and Katigbak fabricate thousands of posters with hacker propaganda slogans like "In Hack We Trust."Facebook has embraced the project with a massive corporate Like. When the social networking giant moves to its new 1 million-square-foot campus this fall, the lab will get a huge new space . Barry and Katigbak plan to keep printing one poster at a time and teaching other employees how to do it. For a perfectionist like Barry, relinquishing control isn't easy"All I can do is explain" he says, "and then sit back and watch people hack the whole process."